by Tim | Oct 18, 2023 | Consumer Psychology
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:... 
by Tim | Oct 15, 2023 | Articles
Before my Masters in Consumer Psychology and way back when I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late... 
by Tim | Sep 4, 2023 | Articles
There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling... 
by Tim | Aug 25, 2023 | Articles
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a past Consumer Psychology Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of... 
by Tim | Jul 13, 2023 | Consumer Psychology
There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to take this one (I want it to end in a VERY happy place), I thought that I’d start with a VERY dark day from my...
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