Ducks, Darwin & Drinking with the boys!

Ducks, Darwin & Drinking with the boys!

Welcome to my Consumer Psychology Blogs. Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a...
The Pepsi Paradox

The Pepsi Paradox

How do you know if Marketing really works?If you’ve ever been asked that question (we know we have), then here’s your response.Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...