by Rob Smith | Mar 3, 2023 | Articles
Apart from Consumer Psychology, there are a few other things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a... 
by Tim | Feb 20, 2023 | Articles
Here’s how I got a 2.8% uplift in response, just by changing a few words around! All with the magic of Consumer Psychology. A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a... 
by Rob Smith | Jan 3, 2023 | Articles
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:... 
by Tim | Dec 20, 2022 | Articles
How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. It’s consumer psychology at it’s ‘snippet’ best! Relax knowing that your answer is based on real scientific studies... 
by Tim | Dec 15, 2022 | Articles
Before my Masters in Consumer Psychology and way back when I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late... 
by Tim | Nov 4, 2022 | Articles
There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling...
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