The Pepsi Paradox

The Pepsi Paradox

How do you know if Marketing really works?If you’ve ever been asked that question (we know we have), then here’s your response.Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...

Our love of luxury brands is genetic!

When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...

Spiders, Tigers, Snakes & time to focus!

When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...