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Light, dark, black, white, heads, tails, right, wrong – you choose!

Light, dark, black, white, heads, tails, right, wrong – you choose!

by Rob Smith | Mar 3, 2023 | Articles

Apart from Consumer Psychology, there are a few other things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a...
Cats, Google and the pleasure to be found in a worldwide computer meltdown

Cats, Google and the pleasure to be found in a worldwide computer meltdown

by Rob Smith | Jan 3, 2023 | Articles

I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:...

Recent Posts

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