by Tim | Feb 20, 2023 | Articles
Here’s how I got a 2.8% uplift in response, just by changing a few words around! All with the magic of Consumer Psychology. A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a... 
by Rob Smith | Jan 3, 2023 | Articles
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:... 
by Tim | Dec 20, 2022 | Articles
How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. It’s consumer psychology at it’s ‘snippet’ best! Relax knowing that your answer is based on real scientific studies... 
by Tim | Dec 15, 2022 | Articles
Before my Masters in Consumer Psychology and way back when I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late... 
by Tim | Nov 4, 2022 | Articles
There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling...
Recent Comments