by Tim | Jan 23, 2016 | Consumer Psychology
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
by Tim | Jan 6, 2016 | Consumer Psychology
There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
by Tim | Dec 4, 2015 | Consumer Psychology
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
by Tim | Nov 13, 2013 | Consumer Psychology
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough.Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
by Tim | Nov 4, 2013 | Consumer Psychology
There’s an old story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet.Allow me to demonstrate:You will need:Frogs (around 20)A large saucepanWaterA net (the type you go rock pooling with)Half fill a pan with...
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