Spiders, Tigers, Snakes & time to focus!

Spiders, Tigers, Snakes & time to focus!

Way back before advertising and consumer psychology took over, back in the gentler days when I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise...
Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
The Pepsi Paradox

The Pepsi Paradox

How do you know if Marketing really works?If you’ve ever been asked that question (we know we have), then here’s your response.Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...