by Tim | Feb 20, 2023 | Articles
Here’s how I got a 2.8% uplift in response, just by changing a few words around! All with the magic of Consumer Psychology. A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a... 
by Rob Smith | Jan 3, 2023 | Articles
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:... 
by Tim | Dec 15, 2022 | Articles
Before my Masters in Consumer Psychology and way back when I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late... 
by Tim | Oct 25, 2022 | Articles
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a past Consumer Psychology Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of... 
by Tim | Aug 9, 2022 | Consumer Psychology
Welcome to my Consumer Psychology Blogs. Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a...
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