by Tim | Jan 9, 2024 | Articles
How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. It’s consumer psychology at it’s ‘snippet’ best! Relax knowing that your answer is based on real scientific studies... 
by Rob Smith | Jan 3, 2024 | Articles
Apart from Consumer Psychology, there are a few other things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a... 
by Tim | Dec 10, 2023 | Articles
Here’s how I got a 2.8% uplift in response, just by changing a few words around! All with the magic of Consumer Psychology. A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a... 
by Tim | Nov 13, 2023 | Consumer Psychology
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough.Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very... 
by Rob Smith | Nov 3, 2023 | Articles
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:...
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