by Tim | Oct 25, 2022 | Articles
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a past Consumer Psychology Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of... 
by Tim | Sep 4, 2022 | Articles
Way back before advertising and consumer psychology took over, back in the gentler days when I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise... 
by Tim | May 20, 2022 | Articles
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very... 
by Tim | Mar 20, 2022 | Articles
Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Consumer Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out... 
by Tim | Jul 20, 2021 | Articles
Labelling your customers is a BAD IDEA, right? …WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...
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