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Cats, Google and the pleasure to be found in a worldwide computer meltdown

by Tim | Oct 18, 2013 | Consumer Psychology

I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:...

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