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Light, dark, black, white, heads, tails, right, wrong – you choose!

Light, dark, black, white, heads, tails, right, wrong – you choose!

by Rob Smith | Mar 3, 2023 | Articles

Apart from Consumer Psychology, there are a few other things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a...
Social norms, Consumer Psychology, a nudge and a 2.8% uplift in response

Social norms, Consumer Psychology, a nudge and a 2.8% uplift in response

by Tim | Feb 20, 2023 | Articles

Here’s how I got a 2.8% uplift in response, just by changing a few words around! All with the magic of Consumer Psychology. A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a...
Cats, Google and the pleasure to be found in a worldwide computer meltdown

Cats, Google and the pleasure to be found in a worldwide computer meltdown

by Rob Smith | Jan 3, 2023 | Articles

I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:...
The Pepsi Paradox – consumer psychology proves marketing works!

The Pepsi Paradox – consumer psychology proves marketing works!

by Tim | Dec 20, 2022 | Articles

How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. It’s consumer psychology at it’s ‘snippet’ best! Relax knowing that your answer is based on real scientific studies...
Our love of luxury brands is genetic! Take it from the Consumer Psychologists.

Our love of luxury brands is genetic! Take it from the Consumer Psychologists.

by Tim | Dec 15, 2022 | Articles

Before my Masters in Consumer Psychology and way back when I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late...
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Recent Posts

  • Light, dark, black, white, heads, tails, right, wrong – you choose!
  • Social norms, Consumer Psychology, a nudge and a 2.8% uplift in response
  • Cats, Google and the pleasure to be found in a worldwide computer meltdown
  • The Pepsi Paradox – consumer psychology proves marketing works!
  • Our love of luxury brands is genetic! Take it from the Consumer Psychologists.

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