Frogs, fried chicken, fags, F1 and find the lady!

Frogs, fried chicken, fags, F1 and find the lady!

There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling...
Spiders, Tigers, Snakes & time to focus!

Spiders, Tigers, Snakes & time to focus!

Way back before advertising and consumer psychology took over, back in the gentler days when I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise...
Ducks, Darwin & Drinking with the boys!

Ducks, Darwin & Drinking with the boys!

Welcome to my Consumer Psychology Blogs. Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a...
Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...