Our love of luxury brands is genetic!

When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...

Ducks, Darwin & Drinking with the boys!

Welcome to my Consumer Psychology Blogs. Now let’s start at the beginning; and by the beginning, I really mean the very beginning.You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a...