by Tim | Nov 4, 2022 | Articles
There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling... 
by Tim | Sep 4, 2022 | Articles
Way back before advertising and consumer psychology took over, back in the gentler days when I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise...
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