Buying cookware isn’t as simple as you may first think. There is a range of different consumer types, all with their own specific requirements. What switches one group on will be guaranteed to switch off others.
We used a our consumer psychology tool (Therapy) to work out the decision-making criteria for various customers. We then identified three very distinct groups, with very specific needs.
From this we launched Prestige back into the marketplace with a COOK, CREATE, INSPIRE proposition that matched the right products to the appropriate consumers.
Now they are selling like hotcakes!
Brand • Brand Development • Business to Consumer • Packaging • Digital • Press