by Tim | Nov 4, 2022 | Articles
There’s an old consumer psychology story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling... 
by Tim | Oct 25, 2022 | Articles
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a past Consumer Psychology Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of... 
by Tim | May 20, 2022 | Articles
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very... 
by Tim | Mar 20, 2022 | Articles
Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Consumer Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out...
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