Belonging and Brand Loyalty – why it’s so important to us all
Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Consumer Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out...
Love your customers? – then put a label on them!
Labelling your customers is a BAD IDEA, right? ...WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...