Love your customers? – then put a label on them!

Love your customers? – then put a label on them!

Labelling your customers is a BAD IDEA, right? ...WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...

Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...

The Pepsi Paradox – proof marketing works!

The Pepsi Paradox – proof marketing works!

How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...

Social norms, a nudge and a 2.8% uplift in response

Social norms, a nudge and a 2.8% uplift in response

Here's how I got a 2.8% uplift in response, just by changing a few words around! A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a campaign we were running with M&S Bank. I had tens...